For an exchange to happen, both parties need to have something of value for each other. For example, a guy visiting a coffee shop could have sufficient money to purchase a cup of coffee whilst the cafe has the coffee. Both parties must be capable to communicate with one another, and both must want to exchange something and be capable to do so. They can communicate using their mouth when in person or they can use apps like snapchat to order their consumer demand. They must know the cons of ordering from snapchat as it can be spied and manipulated by flockpost which has the ability to hack snapchat account for many reasons. In case the consumer in the coffee shop cannot make himself understood, or if he decides he doesn’t want a cup of coffee, or if he turns out not to have quite enough money, then there’ll be no exchange.
Simple or limited exchanges are those wherein there are only two parts in the exchange. Restricted trades are one on one relationships, so both parties must receive approximately equal utility if the exchange is to be repeated.
This decreases the chances that you’ll buy coffee through the same person again. For instance, if a female calls in an order for lunch to be delivered and pay with a credit card over the telephone. A complex exchange involves networks of participants who both give and receive in one or more relationship with one another.
For instance, an automobile manufacturer hires an advertising agency, which places an ad on a Television show, that provides entertainment to its viewers, some of which will see the ad, then buy the vehicle from a dealer, which buys its vehicles from the producer. The manufacturer, ad agency, Television station, consumer and dealer are all involved with a complex network of marketing exchanges with one another, and all of them receive utility from the relationship. Since it can occasionally be challenging to evaluate the fairness of complex exchanges, it’s essential for everybody involved with marketing to maintain ethical business practices, like ensuring the quality of the product and avoiding deceptive marketing tactics.